Monday, April 9, 2012

The USA Recognizes Cachaça (and Brazil recognizes Bourbon)

This week, Brazil's President, Dilma Rousseff, is making an official visit to the USA, stopping in Washington, DC, and in the Boston area. This is her first visit to the United States since she took office just a bit more than a year ago. There are a number of issues that she will be discussing with President Obama, and a number of agreements, diplomatic and commercial, that the two countries will sign during her visit.

During a lunch today at the White House, President Obama announced that in response to the tremendous increase in the number of Brazilians visiting the USA the United States planned to open two new consulates in Brazil - in the cities of Belo Horizonte and Porto Alegre. This news was greeted with joy in Brazil, as visa regulations for Brazilians wishing to visit the USA require a personal interview at a US Consulate. In a country as large as Brazil attending an interview can require a large commitment in time and money, with no guarantee of receiving a visa.

Additionally (and of more importance to Flavors of Brazil) the two countries sign a commercial according to boost trade in Brazilian cachaça and in American bourbon (plus Tennessee whisky). In the USA cachaça will be recognized as a distinctly Brazilian product, and the name may not be used on spirits imported from any other country or manufactured in the USA. Equally, the names bourbon and Tennessee whisky in Brazil will from now on be restricted to whisky distilled in Kentucky and Tennessee respectively.

Up to the signing of this accord, the USA had required Brazilian cachaça to be labeled as "Brazilian rum." Although both rum and cachaça ultimately come from sugar cane, the two spirits are entirely different, cachaça being made from sugar cane juice and rum from molasses, and having to call their national spirit rum is something that has long irritated Brazilian cachaça exporters. Rum it is not - it's cachaça.

As soon as the US Alcohol and Tobacco Tax and Trade Bureau amends their regulations and requirements, Brazil will do the same for the two types of American whisky.

Although by far the largest percentage of the world's USD$1.1bn in annual cachaça sales occur domestically in Brazil, the cachaça export market is growing rapidly. Up to today, the largest market outside Brazil is Germany, but Brazilian cachaça distillers hope that these new regulations will help them capture a part of the American imported-spirits market. The caipirinha cocktail, made with cachaça, is already trendy and becoming more common in the USA. Now Brazilians hope that cachaça itself will catch on with American consumers.

66 comments:

  1. Hi! Love this blog.

    However, I had a little bone to pick with this article. Rum is, by definition, a liquor distilled from sugarcane residues. This would include both molasses and cane juice. Haitian rum is also made of cane juice. So, cachaca is called rum, not for lack of a better term or for American appeasement but, because it is, in fact, rum.

    ReplyDelete
  2. This is HUGE news because CACHAÇA is now to be used in the U.S., and Brazilian Rum is banished from usage! If you want to buy cachaça directly from the source, there are many Brazilian distillers that sell internationally. And most of these distillers either sell their own brand or will sell a “white label” for their clients. Brazilian cachaça distillers can be found using B2Brazil.com, Brazil's top B2B trade portal. B2Brazil.com contains over 20 cachaça distillers, many of which will produce “white label” productions for their clients’ brands. As global taste and demand for cachaça grows, the future for cachaça is bright.

    ReplyDelete
  3. After study a number of of the weblog posts in your website now, and I truly like your way of blogging. I bookmarked it to my bookmark web site list and will likely be checking again soon.

    카지노사이트
    먹튀검증
    스포츠토토
    토토사이트

    ReplyDelete
  4. This is a topic close to my heart cheers, where are your contact details though?

    토토사이트
    온라인카지노
    파워볼사이트

    ReplyDelete
  5. The website loading speed is incredible. It seems that you are doing any unique trick. Moreover, The contents are masterwork. you’ve done a magnificent job on this topic!

    토토
    바카라사이트
    파워볼

    ReplyDelete
  6. I believe this is among the so much important information for me. And i am glad reading your article.

    파워볼
    파워볼게임
    파워볼 하는법

    ReplyDelete
  7. Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. 경마사이트

    ReplyDelete
  8. Good day! I could have sworn I’ve visited this site before but after looking at a few of the posts I realized
    it’s new to me. 토토사이트

    ReplyDelete
  9. Best Keypad Deadbolt Lock Reviews
    [url=https://hypothes.is/users/Ezra3351]Best Keypad Deadbolt Lock Reviews[/url]

    ReplyDelete
  10. https://www.bignewsnetwork.com/news/270790674/who-are-the-most-successful-baseball-teams-of-all-time
    I just loved this post. It is truly magnificent. It seems to me that the author is just incredibly talented.

    ReplyDelete
  11. Thanks for sharing excellent information. Your web site is very cool. I am impressed by the details that you've on this site.

    텍사스홀덤사이트

    ReplyDelete
  12. Great web site. A lot of useful information here. I’m sending it to several friends and also sharing in delicious. And obviously, thanks in your effort! 릴게임

    ReplyDelete
  13. Your blog have nice information, I got good ideas from this amazing blog 토토

    ReplyDelete
  14. Nice, enjoyed over read your blog post. Your blog have nice information 룰렛

    ReplyDelete
  15. I have read your article; it is very informative and helpful for me. I admire the valuable information you offer in your articles. Thanks for posting it.
    온라인카지노


    >cc

    ReplyDelete
  16. Thanks for sharing with us this important Content. I feel strongly about it and really enjoyed learning more about this topic.

    슬롯머신777사이트

    ReplyDelete
  17. Thank you for another informative blog. Where else could I get that kind of info written in such a perfect way? 호텔카지노


    ReplyDelete

  18. I am just pretty happy to sign up ones own guestbook these days,Your own feedback and listed below are excellent in my opinion,incidentally I should say also definitely will teach some great supplements for your needs every.

    Also visit my site:온라인카지노


    ReplyDelete
  19. By DIALAMAID, we cover deep vacuuming your kitchen together with the right devices and safer cleaning products that disinfect contaminants from your very own kitchen section. We will come in for some weekly and / or bi-weekly vacuuming appointment allowing you to maintain some dust-free kitchen that will serve as an excellent place for developing memories aided by the family. cleaning services in dubai

    ReplyDelete
  20. Very good blog post about plastering a one bed flat. I am very happy to see this post and interested to find another good post in coming days. Thanks for it
    토토

    ReplyDelete
  21. You have choose very good topic here that really useful for every visitor. I hope I will see more good news in coming future. Thanks. 일본야동

    ReplyDelete
  22. Pretty component to content. I just stumbled upon your web site and in accession capital to assert that I get
    actually enjoyed account your weblog posts. Any way
    I’ll be subscribing to your augment or even I achievement you get right of entry to constantly
    rapidly. 슬롯머신

    ReplyDelete
  23. I’m still learning from you, as I’m trying to achieve my goals. I definitely love reading everything that is written on your site.Keep the aarticles coming. I liked it!.Click Me Here사설경마


    7YAnGsKIE

    ReplyDelete
  24. Greqt article!This is the kind oof information that are
    supposed to bee shared around the internet. Disgrace on the seek
    engines for no longer positioning this publish upper!
    Come on over and seek advice from my websiite .
    Thanks =) 카지노사이트

    ReplyDelete
  25. Thank you for some other informative blog. Where else could I get that type of information written in such an ideal means? I have a mission that I’m just now working on, and I have been at the look out for such information. 먹튀검증

    ReplyDelete
  26. When I read an article on this topic, 카지노사이트검증 the first thought was profound and difficult, and I wondered if others could understand.. My site has a discussion board for articles and photos similar to this topic. Could you please visit me when you have time to discuss this topic?


    ReplyDelete
  27. "Impressive Thanks for the post! Carry on, don’t stop! Thanks for any other great article. The place else could anybody get that kind of info in such a perfect means of writing?
    I have a presentation subsequent week, and I’m at the search for such info."대딸방

    ReplyDelete
  28. "First off I want to say excellent blog! I had a quick question in which I'd like
    to ask if you don't mind. I was interested to know how you center yourself and clear your mind prior to writing.
    I have had a tough time clearing my thoughts in getting my thoughts out there.
    I do enjoy writing however it just seems like the f

    First 10 to 15 minutes are generally wasted simply just trying to figure out how to begin. Any ideas or hints?
    Thank you 스포츠마사지!"

    ReplyDelete
  29. I'm so happy to finally find a post with what I want. casino You have inspired me a lot. If you are satisfied, please visit my website and leave your feedback.


    ReplyDelete
  30. Nice article I agree with this.Your blog really nice. Its sound really good.
    슬롯머신

    ReplyDelete
  31. I want you to thank for your time of this wonderful read!!! I definately enjoy every little bit of it and I have you bookmarked to check out new stuff of your blog a must read blog!.

    토토

    ReplyDelete
  32. 토토사이트 Thank you for your kindness by providing valuable information to us. It really helped me to enhance my knowledge and skills.

    ReplyDelete
  33. 바카라사이트 I’m definitely going to look into your other post. Really very useful tips are provided here. Thank you so much and please keep up the good job.


    ReplyDelete
  34. 온라인카지노 Thanks for the detailed information. It will take me a while to absorb this info but I am really happy to find your article online.


    ReplyDelete
  35. We see how the “industry” transforms the individual and collective entitlement to assistance, protection, respect and solidarity — based on our common human dignity — into a hostile arsenal to target competitors and political adversaries.

    파워소프트

    ReplyDelete
  36. Hello, I am one of the most impressed people in your article. sòng bạc I'm very curious about how you write such a good article. Are you an expert on this subject? I think so. Thank you again for allowing me to read these posts, and have a nice day today. Thank you.


    ReplyDelete
  37. Youre so right. Im there with you. Your weblog is definitely worth a read if anyone comes throughout it. Im lucky I did because now Ive received a whole new view of this. 메이저사이트추천


    ReplyDelete
  38. Thanks for sharing such a fastidious thinking, slot piece of writing is good, that’s why i have read it entirely. 토토

    ReplyDelete
  39. Thankѕ for sharing your thoughts. I truly appreciate you efforts. 카지노사이트

    ReplyDelete
  40. I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter. 파워볼사이트

    ReplyDelete
  41. I am glad to be able to see your article,
    and I hope that you will continue to upload a lot of good articles. 바카라사이트

    ReplyDelete
  42. Join The Fastest Growing Forex Community And Start Profiting With Our Tailored Price Forecast. Get Live Free-Forex-Signals - Find How To Make Investing Easy With These Free Alerts.

    ReplyDelete
  43. I have been looking for articles on these topics for a long time. 카지노사이트 I don't know how grateful you are for posting on this topic. Thank you for the numerous articles on this site, I will subscribe to those links in my bookmarks and visit them often. Have a nice day


    ReplyDelete
  44. 토토 the good your blog its very informative and your blog is really good and impressive you made it mice article.

    ReplyDelete
  45. Extremely overall quite fascinating post. I was searching for this sort of data and delighted in perusing this one. 토토사이트

    ReplyDelete
  46. I like your post, keep posted regularly on daily basis.
    토토

    ReplyDelete
  47. Appreciating the article above, really explains everything in detail. 바카라사이트

    ReplyDelete
  48. Your article is very alluring and effective. Thank you and good luck for the upcoming articles. 파워볼

    ReplyDelete
  49. I found great post such as your article, its gave me lot of information. 카지노사이트

    ReplyDelete
  50. Thanks for sharing such an interesting article, It Is really worthy to read. I have subscribed to you and from now nn I'll check your profile daily for interesting stuffs. Feel free to visit my website; 먹튀검증

    ReplyDelete
  51. Intimately, the article is in reality the best on this precious topic. I agree with your conclusions and also can thirstily look forward to your coming updates. Feel free to visit my website; 바카라사이트

    ReplyDelete
  52. I will definitely recommend your website to everyone. You have a very good gloss. Write more high-quality articles. I support you. Feel free to visit my website; 토토사이트

    ReplyDelete
  53. I was seeking this particular info for a long time. Thank you and best of luck. 블랙잭사이트

    ReplyDelete
  54. If you are going for most excellent contents like me, simply pay a visit this web page all the time since it gives quality contents, thanks

    야동
    대딸방
    마사지
    건마탑
    바카라사이트

    ReplyDelete
  55. It's really pleasure to read your post. Thank you so much for writing such a nice post. 온라인바둑이

    ReplyDelete
  56. Very good read. This is a very interesting article. I would like to visit often to communicate. There is also a lot of interesting information and helpful articles on my website. I am sure you will find it very helpful if you visit and read the article. thank you.
    토토사이트 넷마블

    ReplyDelete
  57. That's great info. It seems to help me a lot. I will bookmark it. I will also visit the site frequently to subscribe to new information. Thank you so much for always making great content.토토사이트 넷마블

    ReplyDelete

  58. I like this website its a master peace ! Glad I found this on google . 카지노사이트

    ReplyDelete
  59. Including slots for all camps in one website, with little capital, you can play Join the fun with no restrictions, only 1 baht. akbet25

    ReplyDelete
  60. This blog is really helpful for the public .easily understand,
    Thanks for published,hoping to see more high quality article like this.
    블랙잭사이트

    ReplyDelete
  61. Hi there I am so thrilled I found your site, I really foundดูหนังออนไลน์
    you by error, while I was researching on Bing for something else, Regardless I am here now and would just like
    to say thanks a lot for a remarkable post and a all round enjoyable blog (I also love

    ReplyDelete