When Flavors of Brazil is out shopping for food, whether in a supermarket, a traditional outdoor market, or gourmet shop, we're always on the outlook for interesting, locally-produced artisanal foods. There's a number of reasons for this - first, they are often wonderfully delicious products; second, they're sometimes quirky and unusual, and finally, they just might provide subject matter for a posting here at the blog.
Yesterday, a group of friends had a late lunch at a neighborhood casual dining spot called Budega do Poço, famous for its oil-and-garlic shrimps. Attached to the restaurant is a small shop that sells local food products. Browsing the selection, on the outlook for something new and untried, we spotted a plastic carton containing a dozen round cakes of cocada, a sweet made from a simple mixture of grated fresh coconut, whole milk and sugar. (Click here to read more about cocada.) Plain, natural and traditional, cocada is a Brazilian sweet with a long history and something found all around the country. These were made by a local company, and were branded Cocada Cearense - that is "cocada from Ceará", the state of which Fortaleza is the capital.
Does it remind you of something you've seen before? The colors, the typeface? Perhaps the world's most famous soft drink?
I certainly hope that Coca-Cola's in-house lawyers have better things to do than hassle this obviously miniscule company over trademarked fonts and logos. But I know that multinational giants often go to ridiculous lengths to protect their trademarks. So Flavors of Brazil asks all its readers - Please, don't tell Coca-Cola about Cocada Cearense!