Nelsinho, like many of Rio's outdoor vendors (and cab drivers and waiters) comes from Brazil's northeast - in this case the state of Ceará. Historically the poorest part of Brazil, over the centuries the northeastern part of the country has provided a steady stream of emigrants traveling to other, richer, parts of Brazil is search of their fortune, or at least in search of enough money to get by.
|Rush hour at Disk Pipoka|
Nelsinho's local fame has grown to the extent that his cart, and his service has been featured on local TV. Being the astute businessman that he is, he's made sure that his TV interviews are available on YouTube, where he has his own channel. Here's a clip of one of his interviews in which his charm and his style shine through, even if you can't understand his Portuguese.