|Pirarucu en route to Pão de Açúcar supermarkets|
This domestic bacalhau is processed in the remote region of Maraã located two thousand miles from Brazil's big cities in the South, and up til now the product's distribution was restricted to villages, towns and cities in the Amazonian basin.
Tomorrow, Good Friday, is traditionally a meatless day in Brazil. For many Brazilians, it is also a day to feast on bacalhau. This year, for the first time, Brazilians, or at least those who live in São Paulo and shop at Pão de Açúcar, have a patriotic and environmentally-friendly option - they can eat Brazilian bacalhau. Because the North Atlantic cod fishery is perilously close to extinction, let's hope that they find this sustainable alternative just as satisfying as the original.