The reason I used the word crazy when describing how Brazilians are about sushi is that they have taken the traditional Japanese style of food called sushi and made it something entirely their own. There are kinds of sushi eaten in Brazil that would shock most Japanese and probably cause the most discriminating Japanese sushi purists to have an apoplexy.
In the most recent posts of Flavors of Brazil, I've been discussing Brazilian cream cheeses, and in particular one called Catupiry. You wouldn't think this would segue naturally into a discussion of sushi, but it does when you're talking about Brazil. For one of the most popular things to put into sushi is cream cheese, either the generic product which goes under the name of requeijão, or the more distinctive Catupiry. Some of the most popular sushis, rolls in particular, showcase cream cheese along with expected sushi ingredients like salmon, shrimp and tuna, and less expected ones, like strawberries and mangoes. Since the entire idea of dairy products is unfamiliar in Japanese cuisine, these sushis are oddities indeed.

If you think about it, Chicago Deep Dish pizza is as far away from the original Neopolitan pizza as "hot filadelfia" is from it's Japanese roots, so there's nothing to sneer at when faced with a plate of "hot filadelfia". Try one if you're ever offered one - perhaps, like me, you'll be surprised how delicious they are, and will grow to like them. Millions of Brazilians do - websites and blogs by and for the Brazilian diaspora are full of plaints about missing the taste of a nice, piping hot, "hot filadelfia" like you can find back home in Brazil.