Accord to the article, this rather extraordinary coffee bean, is a marketing idea conceived by Rogério Lemke, owner of a coffee plantation called Camocim, located in Pedra Azul, Brazil. Pedra Azul is located in the state of Espírito Santo, which is situated on the Atlantic coast of Brazil, just north of the state of Rio de Janeiro.
There's no indication of how the market will accept these beans, but being followers of Mr. Barnum's philosophy, we won't be surprised if Sr. Lemke's (and the cuicas') coffee turns out to be a big success.
Sr. Lemke noticed that the marsupials didn't eat every fruit, and that they appeared to be quite selective in choosing which fruits to eat. Taste tests of coffee made from the cuicas' reject pile proved that they only ate the very best-quality fruits. Thus the coffee beans that they spit out constituted the best of Sr. Lemke's crop.
Being entrepeneurially inclined, Sr. Lemke decided to harvest the coffee beans that the cuicas rejected separately, a time-intensive and expensive process. He roasted these beans separately and began testing them for flavor, color and aroma. Having come up with what he thinks is the best roast for these beans, he plans on launching these beans on the market in November of this year. There's no real indication how these extraordinary beans (and their extraordinary price) will be accepted in the marketplace, but we have a feeling that Mr. Barnum might be proved right one more time. We'll have to wait and see.