New Gastronomic Awareness at the Market

Since it was constructed over 100 years ago, Fortaleza's central food and produce market, the Mercado São Sebastião has grown and prospered, but has never been considered a gastronomic hotspot, even though one can buy all the traditional food stuffs of local regional cuisine as well as eat traditional northeastern food in a number of restaurants and lunch-stalls. Located in a distinctly down-market part of Fortaleza's downtown, the market has primarily served nearby residents and workers in the food industry, whether they are produce wholesalers, restaurant managers, or food producers. The lunch stalls which encircle the central produce section serve hearty, traditional meals from the early hours of the morning to the market's hungry vendors and customers, as well as to a few night owls who are accustomed to stop for a hot bowl of soup before heading home to sleep off the night's festivities.

panelada

The richness of the market and it's gastronomic value have always been underappreciated in Fortaleza, and many of the city's food establishment (produers and consumers alike) have never passed through the market's doors. That's all changing now as Fortaleza (like all of Brazil) is becoming more interested in all aspects of food and agriculture. Savvy consumers are doing their daily or weekly shopping at the market, knowing that the quality is high and the prices are low. Locavores and foodies arefamiliarizing themselves with the lunch stalls in search of the best panelada, galinha caipira or baião-de-dois. Things are definitely looking up at the market in all kinds of ways.

Being aware of the gastronomic and touristic potential of the market, the management of Mercado São Sebastião, in conjunction with SEBRAE, a governmental agency which aids small businesses, has initiated a project at the market to maximize its potential as a gastronomic destination. The market's vendors are being offered a course in local gastronomic history and tradition, standards of sanitation and hygiene, and entrepreneurship. The project includes a new gastronomic logo, which merchants who have completed the course can display at their booths, as well as signage in the market to help tourists and visitors find their way through the aisles and stalls.

In other cities of Brazil, a visit to the market is an essential part of tourists' itineraries. Belem's Ver-o-Peso market is the most visited destination in that city, as is the Mercado Público de Florianópolis in the southern state of Santa Catarina. Fortaleza, fortunately, is waking up to the fact that they already possess a market with similar tourism and gastronomic potential, and this new program is a valuable first step forward in making the Mercado São Sebastião an essential part of Fortaleza's tourist itinerary.