Showing posts with label drinks. Show all posts
Showing posts with label drinks. Show all posts

Saturday, January 12, 2013

New Juice Combos for Brazilian Dog Days

We are aware that the majority of our readers live in the Northern Hemisphere, some of them in very cold locations, and for those readers thoughts of "lazy, hazy, crazy days of summer" are far from mind. But Flavors of Brazil comes from Brazil and here in the Southern Hemisphere, January and February are the hottest months of the year (Just three weeks ago, Rio de Janeiro suffered under its hottest day since 1915 - 44C or 111F). So while you might be searching the closet for woolen mittens, or wrapping a thick scarf around your neck before heading out, here in Brazil, everyone is trying to stay cool.

One of the most effective ways to cool the body down is with a cold drink, nutritionists tell us, and Brazilians have long used icy fruit drinks to reduce body temperature when the temperature rises. (They also drink a lot of cold beer too, though nutritionists advise that alcohol impedes the cooling effect of icy liquids. So, in the interests of body-temperature management, we'll restrict the discussion in this post to fruit drinks.)

Brazil is famous for the variety and quality of its fresh fruit drinks, and juice stands are commonplace fixtures on streets and in shopping malls all around the country. Brazil has such an abundance of delicious tropical fruits (oranges, pineapples, mangoes, limes, passion fruit, watermelon, etc.) that juice menus often have twenty or more choices.

Recently, people in Brazil have begun to discover that mixing fruits together, or adding additional non-fruit flavors to a drink can have spectacularly delicious results. As a result, each year, new combinations become popular. A few years ago, fresh pineapple juice blended with fresh mint leaves swept the country, and today it's rare to find a juice stand that doesn't offer that combination. But we all crave novelty, so barmen and women in juice stands, hotel bars, and seaside restaurants continue to offer new mixtures to satisfy demand.

A recent report in Rio de Janeiro's O Globo newspaper highlighted the most popular new juice combos for summer 2013 in that famously hot city. One very popular drink this summer is mango with mint, which employs the cooling sensation that mint gives to pump up the refreshment factor of the juice. It's long been known that citrus-based drinks cool very effectively because their acidity encourages production of saliva which cools the mouth, so new citrus combinations are very popular this year, particularly tangerine combined with carrot.

The addition of non-fruit ingredients to juices is new in Brazil, but popping vegetables into the juicer along with fruits is increasingly popular. Vegetable juices aid in retention of water in the body, which increases the body's ability to resist heat, so there's a valid nutritional reason for adding vegetables as well. Nutritionist Andréa Santa Rosa Garcia recommends a mixture of coconut water and lime juice, blended with parsley and kale, and adds that this combination can also help to alleviate stress.

If it's 10 below where you live, tag this article for reference when the dog days return next summer. If you're enjoying a Southern Hemisphere summer, whether here in Brazil, in South Africe or in Australia get out your blender, get adventurous when shopping for fruits and vegetables, and combine, combine, combine.

Sunday, December 16, 2012

More Moonshine - Mocororó

Caju (cashew) fruit
Back in 2010, Flavors of Brazil published a post about a Brazilian drink called aluá, a lightly acoholic concoction made from pinapple peelings, sugar and water. (There's also a version made with soaked dried corn and recipes for both can be found here.) At the time we noted that aluá, which has a very long history, is particularly associated with tradional festivals - the festas juninas of Brazil's northeast, and the feasts that play an integral part in the ceremonies of the Bahian afro-brazilian religion Candomblé.

The folk traditions of northeastern Brazil also include another fruit-based alcoholic beverage, and this one is associated with specific folk rituals as well. The drink is called  mocororó, and drinking it is an important part of a folk dance in that region of the country called torém.

Both the drink, mocororó, and the dance, torém, have been traced back to pre-Columbian indigenous rituals, and both to this day carry connotations of Brazil's first inhabitants. Both are found throughout the northeastern part of Brazil, but are most closely associated to the traditions of the state of Ceará, where Flavors of Brazil is based.

Almost universally, primitive humankind has discovered ways to turn the sugars in fruit drinks into alcohol, and to imbibe the result for ritualistic use or purely for pleasure. Sweet drinks, left in the open air for a few days, become inbued with natural fermenting agents, primarily yeasts, and these agents transform the sugar in the drink into alcohol. What was once fruit juice becomes an alcoholic drink.

Humankind has long since learned how to help this natural process on its way, both by the artificial introduction of fermenting agents, and by the controlling the temperature of the drink so that it remains at a temperature conducive to fermentation. In the production of mocororó, Brazilian Amerindians left the introduction of fermenting agents to nature, but did lend a helping hand once fermentation had begun.

Mocororó is made from juice pressed from the caju fruit (the same fruit which gives us cashew nuts). The juice is left in the open air until fermentation starts, and then it is put into clay or glass containers. At this point, a very clever technique is used to enhance the fermentation process. The containers are buried in hot sand (which is easy to find along the coast and on riverbanks of Ceará) for up to six months. The sand ensures a perfect and consistent temperature for fermentation (and presumably also makes it less easy to "sample" the product before it's ready). After some time, the mocororó is dug up by which time it has quite an alcoholic punch.

 Mocororó is traditionally served in indigenous festivals and ceremonies in which the torém is danced. The Brazilian National Central of Folklore and Popular Culture describes the torém this way:
Group dance with participants of both sexes, who form themselves into a circle with a soloist in the center. It is a ritual dance of indigenous origin, whose participants imitate animals - like the jump of the mullet fish, the fight of raccoons, the song of the parakeet, the lunge of a snake. Shaking an aguiam, a type of maraca, the soloist advances and retreats, quivers, jumps and stamps his feet, often imitating the snake or the lizard, demonstrating his dexterity and flexibility. The other dancers mark the beat by stamping their feet and moving around the circle in a counter-clockwise direction. The music is sung by the soloist and repeated by the chorus of the other dancers. Mocororó is distributed during the dance  Prevalent in the state of Ceará, the torém is danced during the caju harvest season, on social occassions and when indigenous groups meet other tribes.

The drink has stayed close to its origins and there is no commercial production of mocororó in Brazil. As a result, Flavors of Brazil cannot comment on either its flavor nor its alcoholic strength. But we have our eye out for it, and should we ever come across any, we'll report back soon there after (as soon as we recover, that is).

Translation and adaptation of Portuguese text by Flavors of Brazil.

Wednesday, August 8, 2012

RECIPE - Cupuaçu "Hot Chocolate" (Leite Queimado com Cupuaçu)

Creative Brazilian chefs, paying attention to the botanical relationship between cacau (the source of chocolate) and cupuaçu, an Amazonian fruit that is a close relative of cacau, are beginning to explore the possibilities of substituting cupuaçu for chocolate in recipes - seeing when and where this substitution might result in an interesting "it's-chocolate-but-it's-not" moment.

In a recent series of articles in the Estado de S. Paulo newspaper on the culinary uses of cupuaçu seeds, Brazilian food writer and blogger Neide Rigo posted some reinterpretations of standard chocolate recipes, substituting cupuaçu. Things like a mole-style sauce for chicken, a mousse, and a chip-laden cookie, all of which replace chocolate with cupuaçu.

She also recreates hot chocolate with cupuaçu seeds, and the result is a creamy, sweet drink that's perfect on a damp or chilly day. (Incidentally, contrary to what many people believe, there are damp and chilly days in Brazil - either in the far south, or in high-altitude locations elsewhere in the country.)
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RECIPE - Cupuaçu "Hot Chocolate" (Leite Queimado com Cupuaçu)
makes one drink

10 cupuaçu seeds
1 cup whole milk
2 Tbsp sugar
1 clove
small piece of cinnamon stick
small piece of lime zest - green part only
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In a blender combine the cupuaçu seeds and the milk, and process completely. In a saucepan, caramelize the sugar (click here to read about caramelizing sugar). Add the mixture from the blender, the clove, the cinnamon and the lime zest to the caramelized sugar, stirring constantly until the sugar has dissolved. Bring rapidly to the boil, then remove from the heat, cover and let stand for 10 minutes for the flavors to blend.

Pour the liquid through a sieve into another small saucepan, and heat to just below the boiling point. Serve immediately.

Wednesday, March 28, 2012

RECIPE - Brazilian Eggnog (Licor de Ovos)

Here in the Southern Hemisphere we've just passed the equinox and autumn is upon us. In certain parts of Brazil that doesn't really mean much as the weather is tropical all year round. However, in the more southerly part of the country, especially in high-altitude regions of the interior, during fall and winter temperatures can drop precipitously, and it can be bitterly cold, especially at night.

The interior state of Minas Gerais is one place that has learned well over the years how to lessen the impact of cold weather. In the historic cities of Minas during the cold season people light fires in fireplaces, eat hearty and rich stews and soups and drink hot drinks, all in aid of keeping warm. During the same season, they also drink a home-made spirit called licor de ovos (egg liqueur), the Brazilian version of eggnog.

Eggnog is a cold-weather drink almost everywhere it is known - the combination of milk, eggs, sugar and possibly liquor is just too rich to be enjoyed in hot climes. It becomes cloying and overly-rich when the temperature soars. So this recipe, which comes from the small town of Joaquim Felício, MG, is just starting to be made in these early days of autumn. That will ensure that in a month or two from now, on those chilly mountain evenings, there will be plenty of licor de ovo to warm the cockles of everyone's heart.

The liquor used in Minas Gerais to make licor de ovos is, naturally, Brazil's own cachaça. However, if you can't source cachaça you can substitute rum, although the result will be substantially less Brazilian (and it will also be sweeter).
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RECIPE - Brazilian Eggnog (Licor de Ovos)
Makes about one quart (one liter)

6 fresh egg yolks, preferably free-range
1 lb. (500 gr) granulated white sugar
2 cups (500 ml) whole milk
2 cups (500 ml) cachaça (rum may be substituted)
10 drops pure vanilla essence

In a medium saucepan, bring the milk just to the boil, then remove from heat and cool completely. Reserve.

In a large mixing bowl, combine the egg yolks and the sugar. Beat with a fork or a whisk-type beater until the mixture is consistent and frothy. Pour in the reserved milk, and stir to mix it in completely. Then do the same with the  cachaça. Finally add the vanilla essence and mix once again.

Pour into a sterile bottle or jug. Refrigerate for at least one month prior to serving to let the flavors develop.


Wednesday, March 7, 2012

Maria Izabel's Artisanal Cachaça

The small city of Paraty (also spelled Parati) sits on the shore of a lovely bay in Rio de Janeiro state, 235 km from the capital,  and enjoys a reputation as one of the most beautiful, relaxing and hip towns on the entire Brazilian coast. Home to a number of well-preserved historic buildings, Paraty also has a collection of small boutique hotels and a burgeoning culinary scene that makes it a weekend destination of choice for tourists from around the world.

Among those visitors who come to Paraty in search of good food and drink, it's obligatory to experience the city's most famous artisanal beverage - Maria Izabel Gibrail Costa's home-made cachaça. In Paraty's most elegant pousada (traditional boutique-style inn), Casa Turchesa, guests find a bottle of Cachaça Maria Izabel awaiting them in their room when they arrive, and in sophisticated restaurants the waiters proudly proclaim that their caipirinhas are made with Cachaça Maria Izabel.

Maria Izabel's cachaça surely merits the name artisanal for the entire annual production of approximately 7500 liters is distilled on Maria Izabel's property and is made from sugar cane grown on the same land. In fact, the entire production process from the planting of sugar cane to the final bottling takes place on Maria Izabel's property, located on the seafront near town. Maria Izabel, born in Paraty 61 years ago, claims that the distinctive flavor of her cachaça is due to her property's seafront location, saying that the sea air increases the salinity of the sugar cane and thus affects the final taste of the drink.
Maria Izabel Costa

Maria Izabel comes by her cachaça-making prowess honestly. Municipal records show that her paternal great-great-grandfather, Francisco Lopes da Costa, produced cachaça in Paraty in 1800. Although her name is recognized everywhere in Paraty, Maria Izabel doesn't court fame. She prefers to stay at home, tending to her production. She usually spends the day barefoot, and still bathes daily in the sea.

With such a limited production and local demand, it's almost impossible to find Maria Izabel's cachaça anywhere besides Paraty. Even in the town, a bottle of her liquor costs about as much as a good bottle of Scotch, an impressive feat in a country where decent cachaças often sell for less than USD $5 a liter.

All of which is fine with Maria Izabel, who just wants to continue making cachaça. She calls herself "a última das moicanas" (the last of the Mohicans). There are few left who do the work Maria Izabel does, but one does hope that one of her children, or some other younger person who loves cachaça, will take over from Mariz Izabel when the time comes and ensure that she isn't, in fact, the last of the Mohicans.

With material from Estado de S. Paulo newspaper, written by Nana Tucci.

Thursday, February 16, 2012

Caxiri - An Endangered Beverage

Just as many of the myriad of plant and animal species that flourish in the grand reaches of the Amazonian rain forest are threated with extinction, many of the traditions of the way of life of the Amerindian tribes that live in relative isolation in the forest are equally under threat.

For millennia the women of these tribes have had the responsibility of making a beverage called caxiri - traditionally men are forbidden to make the drink. Making caxiri is both a culinary and a religious task, because the drink plays in important role in shamanistic tribal ceremonies. Made from manioc, caxiri is allowed to ferment naturally for a few days before it is consumed, by which time it has a low level of alcohol. For the Amerindians, caxiri, when drunk, opens a pathway to the supernatural world. Both the drink, and the gourd in which it is served become supernatural entities, and when consumed, they allow the drinker access to their world.

To make caxiri, the women work communally in an isolated location, far from the men of the tribe. Using a griddle, the women prepare a large manioc crepe or pancake, sometimes 6 ft in diameter. When cooked, the crepe is cut into slices or pieces as if it were a large pizza. Then the pieces are put in a large pot and covered with plenty of water. Traditionally a half gourd filled with pineapple leaves is placed at the bottom of the pot before the crepe or the water are added. The liquid mixture is allowed to sit for a few days, during which time it naturally ferments. When the pineapple leaves float to the surface, the caxiri is ready to drink.

The recipe for this traditional ritual drink hasn't changed in thousands of years, nor has the restriction of its use to religious ceremony. What is threatening caxiri today is a result of the increasing contact of tribe members with the greater Brazilian culture and that culture's love of sugar and alcohol. Younger tribe members, many of whom have visited one of the larger cities along the rivers of the Amazon, have learned that if sugar is added to the drink before it ferments, the resulting drink has a much higher alcohol content and can be used to get drunk without thought of ceremony or religion. Or, if one doesn't want to wait even the few days that natural fermentation requires, all one needs to do is add cachaça to make a potent cocktail.

The non-ritual drinking of caxiri, especially in its more potent forms, has caused severe social problems in many tribal homelands and caused an increase in the non-traditional problem of alcohol abuse.

True caxiri, made ritually and consumed ceremonially, is under siege - the adulterated drink, often made by young men in disobedience to ritual tradition, and its use as an intoxicant threatens its original purpose as a route to spiritual enlightenment.

Friday, February 10, 2012

RECIPE - Tangerine and Mango Mojito (Mojito de Tangerina e Manga)

In Brazil, we're now well into February, normally the hottest month of the year in this very hot country. These are the dog days of summer in Brazil, when the mercury boils over and so do many Brazilians. Checking Climatempo, the Brazilian equivalent of the Weather Channel, today Rio de Janeiro is expecting a high temperature of 34C (93F) with lots of sun and the occasional shower. In São Paulo, it'll go up to 32C (90F) and be sunny, humid, with afternoon thundershowers. Fortaleza, where Flavors of Brazil comes from, should be a relatively pleasant 29C (88F) with lots of sun and a strong breeze. But in the interior of the state, where there are no trade winds to cool one off, the temperature is expected to reach 35C (92F). It seems that Brazil's hottest city tomorrow will be Cuiabá, the capital of the state of Mato Grosso and always one of the hottest spots in Brazil. There it's predicted to go up to 36F (96F).

With temperatures like these during the summer months, Brazilians are perennially desperate for a chilled drink . Icy beer is always an option, fruit juices are popular, and the traditional cooling cocktail, the caipirinha, remains a popular option. However, some Brazilians are now finding that the caipirinha, even though it has lots of ice cubes, doesn't have a lot of water and has a high level of alcohol which doesn't aid cooling. Because of this, when it's really hot many Brazilians are turning to variations of the Cuban drink, the mojito. It's becoming increasingly popular in bars, restaurants, nightclubs and at the beach because a mojito's CQ (cooling quotient) is inhanced by the addition of refreshing fresh mint and plenty of chilled soda water, and if only natural fruit juices are used, cooling isn't inhibited by an excess of sugar.

The following recipe is typical of one of the new generation Cubo-Brazilian mojitos. Or should that be Brazo-Cuban? However it's described, it's wonderfully refreshing, light and not overly-alcoholic, and absolutely delicious. Even if you have to wait until July or August for a really hot day to hit your northern hemisphere neighborhood, remember this drink and try it out then. It'll cool you right off.
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RECIPE - Tangerine and Mango Mojito (Mojito de Tangerina e Manga)
Makes one drink

1/2 small ripe mango, peeled and cubed
1/2 tangerine, peeled, seeded but left in segments
6 or 7 fresh mint leaves, thoroughly washed
1 oz (2 Tbsp) white rum
ice cubes
soda water or bubbly mineral water
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Process the mango cubes in a blender or food processor until you have a smooth pulp. Reserve.

Combine the tangerine segments and the mint leaves in a tall tumbler. Using the handle of a wooden spoon or a glass stirring rod, lightly mash them together. Do not over-mash. You want them to be bruised so that the flavors are released, but not completely mashed.

Add the rum, and then enough mango pulp to fill the glass no more than halfway. Add 3/4 cubes of ice, then fill with soda water. Stir gently to mix, being careful not to over-stir the soda water.

Let stand for a minute or two to chill, then serve.

Recipe translated and adapted from Gula magazine.

Friday, January 13, 2012

This Week in Unnecessary Local Food Trends

As regular readers of Flavors of Brazil know, the blog is a firm believer in the benefits of eating locally - that is eating food produced in relatively close proximity to where it is eaten. For many reasons, it's generally a good thing - the food is fresher, tends to be less expensive because of reduced transportation costs, and it's more authentic, among other good reasons.

However, last night at a party we were introduced to a product that certainly must be described as local, as it is manufactured here in Flavors of Brazil's hometown, Fortaleza. But we're not sure that it's really all that relevant that this drink, called Forró Power, qualifies as being part of our "100 Mile Diet". We did find it kind of fascinating nonetheless, and worthy of an article in the blog.

Forró Power is an energy drink - that is, it's a locally-produced variation or imitation of Red Bull. Sweet and sugary, it carries a potent stimulating kick. It's "power" comes from caffeine, guaraná and assorted other herbs. Energy drinks typically have three or four times the stimulating effect of coffee or Coca-cola. In flavor and effect, Forró Power is no different than any of the other energy drinks on the market.

What makes Forró Power interesting, though, is not the fact that it's made locally in Ceará, but more the way the manufacturers have decided to market it with a distinctly local name and advertising campaign.

 The name Forró Power was chosen to appeal to fans of an energetic style of music and dance that originated in this region of Brazil and which is  the most popular music style locally even in this day of international music stars like Lady Gaga, Rihanna and Adele. The word forró itself (pronounced foh-HO) has a unidentifiable etymology (click here for more) but the music has been popular in northeastern Brazil for close to eighty years. Forró dances, held in large halls similar to country music venues in the USA, draw thousands of fans weekly. Dance floors hold hundreds of couples at a time, and Forró events carry on all night, ending only when the sun comes up.

To give the blog's readers who might not be familiar with forró some idea of what it's all about (and why dancers might need an energy boost at 4 am!) here are two videos from YouTube. The first one shows the more traditional style of forró, which is referred to as the Pé de Serra style. Pé de Serra means "foothill" and refers to the rural origins of the dance in the mountainous interior of Brazil's northeast. The second shows modern pop forró, electrified and sexed up. The intended market for Forró Power is definitely the fans of this genre. Dancing all night at this speed requires a lot of stamina, which is maybe why Forró Power doesn't come in small 6 oz cans like Red Bull does - it delivers a full liter (about a quart) of caffeine-induced stimulation.

Pé de Serra  forró


Pop forró

Monday, December 12, 2011

On the Road - Jericoacoara (Pt. 3)

"Don't go to the bar, it'll come to you."

Getting to Jericoacoara is difficult, getting a drink once you get there is not. Should you be thinking that a beer or a caipirinha sounds like a good idea, chances are that all you need to do is look around you and you'll find just what you're looking for. Like everywhere else in Brazil, licensing laws regulating who may sell alcoholic drinks - when, where and for how much - are non-existant, at least in practice. There is a fairly strict law regarding selling alcohol to minors, and most establishments make an effort to follow that regulation, but otherwise, there's no one to tell anyone else that they may not sell alcoholic beverages.

It's a world away from the highly-controlled system of selling alcohol that exists in many European and North American countries. In Canada, my home country, laws tell a potential publican or a restaurant owner when sales of alcohol are allowed, how much space each patron needs, what size the drinks must be, and the minimum selling price. They even have laws restricting and controlling the volume of recorded music and whether live music is permitted. This is worlds away from the Brazilian system, best described with a French phrase, laissez-faire.

Jericoacoara is no exception to the Brazilian rule. For example, one of the favorite daily activities in Jericoacoara for tourists and locals alike is to ascend the mountainous sand dune at the edge of town just before sunset and from the top to watch the sun set in the sea. It's a ritual that few tourists to Jeri would dare to omit. Getting to the top of the dune involves a steep climb in soft sand - not an easy feat. But it's no problem for cocktail vendors, who push their wheelbarrows to the top of the dune and offer beer and mixed drinks from a styrofoam tub at very reasonable prices. Watching the orange globe of the sun setting in the Atlantic ocean with a fresh caipirinha at hand is an iconic Jericoacoara activity.
Climbing the dune at sunset

Dune-top "bar"

As darkness settles in, Jeri's main beach becomes a moveable feast, as vendors set up moveable stands selling popcorn, meat kebabs, tapioca and other snacks. Along side the food stands, portable bars are set up offering a massive cocktail menu - mostly involving some mixture of tropical fruit and spirits. Drinks are mixed on site and are served in plastic cups with a straw, so that customers can walk the beach or wander the streets of Jeri with their drink in hand. Convenient, and to our minds, highly civilized.

In Brazil, even with this free-flowing tap of alcohol it's unusual to see really drunk people on the streets, or beaches, or in the bar. Brazilians love to get tipsy, which makes them animated, loud, musical and friendly. They don't really like to carry drinking to the point of belligerance, maudlinity or oblivion. Perhaps it's in those places where alcohol is treated like something dangerour or sinful that people, for whatever reason, like to drink themselves silly. Who knows. But Jeri's open and uncontrolled bars would seem to indicate so - we witnessed not one single person who'd seriously overindulged.

Thursday, June 16, 2011

RECIPE - Brazilian Grog (Quentão)

Thanks to Hollywood, TV travel shows and advertisements from the Brazilian Tourist Board, it isn't a surprise that most North Americans and Europeans think that Brazil is hot the year round. That's only partially true, however. If you're speaking of Brazil's north or northeast, like Fortaleza where Flavors of Brazil is based, it's definitely true. Today is typical weather in here Fortaleza, with daytime temperature of about 86F (30C) and dipping all the way down to 77F (25C) in the overnight hours. Fortaleza's temperatures don't vary more than a degree or two throughout the year - there's really no summer or winter.

In the southernmost reaches of Brazil, on the other hand, there are four distinct seasons, and the temperature at times is much lower than you might expect. The mountainous regions of the state of Rio Grande do Sul regularly reach freezing temperatures during the winter months, around 30F (-2C), and the winter median temperature is a chilly 45F (7C). And since Brazil lies south of the equator, those cold, damp winter months are June and July - right about now.

To celebrate Brazilian winter, such as it is, Flavors of Brazil thought it would be fun to feature a recipe for a hot winter drink from Rio Grande do Sul - just what one needs to take the winter chill off, whether in December in Canada or Sweden, or in July in Brazil. Hot drinks, spiked with alcohol, are favorite warmer-uppers in many cultures. Brazil is no exception - though, since this is Brazil, the alcohol of choice naturally is cachaça.
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RECIPE - Brazilian Grog (Quentão)
4 drinks

1 cup (250 ml) cachaça
1 lime, sliced thinly
1 small orange, sliced thinly
1 cup orange juice (fresh-squeezed if possible)
8 whole dried cloves
4 sticks cinnamon - about 2" (3 cm) each
1 piece fresh ginger, peeled, about 1" (2 cm) long
1/2 cup (or less) sugar
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In a large saucepan mix all the ingredients, stirring to dissolve the sugar. Bring to the boil over low heat, and let boil slowly for about one minute only. Remove from heat.

Divide between four tumblers or mugs. Distribute the clove and cinnamon sticks between the drinks; discard the ginger. The slices of lime and orange can optionally be added to the drinks, or discarded. Serve immediately while still very hot.

Saturday, April 16, 2011

Leblon Cachaça - What Do The Critics Say?

After completing yesterday's post on Leblon cachaça and its American CEO, I went out here in Fortaleza to check availability of the product in supermarkets and liquor stores in my neighborhood (and perhaps to pick up a bottle, strictly for research purposes of course). I wasn't able to find any in my usual spots. There were industrial cachaças and artisanal cachaças, there were local bottles and some from other regions of Brazil, but no Leblon. I'll keep looking, but I'm beginning to suspect that the company is more focused on the export market than the Brazilian domestic one.

Failing to obtain a bottle of the stuff, I thought I'd check out a few internet sites that have reviews of liquor to see what the online experts and liquor bloggers have to say about Leblon. Most of what I found was quite positive, including a review on the blog that I consider the most informed source of cachaça lore and information - Cachaçagora. In September 2008, the blog published a glowing review of Leblon in an article which contains the usual Cachaçagora of serious discussion of cachaça and humorous personal anecdotes. (If you want to know what a gringorinha is, here is a link to the article). The blog's author suggests that one reason for his high opinion of Leblon might be the fact that the product is aged in XO cognac casks which give it a distinct flavor. He highlights Leblon's "featherlight smoothness and cane-rich aroma". He also approved of the spirit's "light fruity notes with just the right bit of 'earthiness' that some cachaça makers seeking northern-hemisphere markets try their best to soft-pedal."

Somewhat less complimentary was the review on a site called Liquor Snob. There, the fact that Leblon carries some of the astringency characteristic of inexpensive cachaças and the distinctly rummy sweetness of the product met with some disapproval. However, they summed up their review by saying that Leblon was "Good but not great, especially for the higher price. We were a bit disappointed with Leblon after all the hype we've been hearing. It wasn't bad by any means, and we're of the opinion that a middling Cachaca is better than nothing, but we wanted to be blown away." Drinkhacker's opinion mirrored Liquor Snob's and the blog gave Leblon a B+ rating.

If and when I find a bottle of Leblon, either here in Brazil or on a trip to North America, I'll add a Flavors of Brazil review to this blog. Until then, if any of our readers have personal experience of Leblon, please leave a comment (and a review).

Cheers!

Friday, April 15, 2011

Steve Luttman - The American Behind Brazil's Leblon Cachaça

I recently returned to Brazil from a three-week visit to Canada and the USA. I'm always looking for things that might appear on Flavors of Brazil when I travel, and one thing that I noticed is it is becoming increasingly possible to order a caipirinha in bars and restaurants. The caipirinha, of course, is Brazil's most famous cocktail, made with cachaça, a distilled sugar-cane liquor, limes and sugar. Ten or fifteen years ago caipirinhas were nowhere to be seen on the North American bar scene, but now they're popping up all over the place. Casual taverns, bars in airports, contemporary-gastronomy restaurants, even a Chinese restaurant in Vancouver - they all have caipirinhas on their drinks menu.

Steve Luttmann
I also noted that many times the brand of cachaça specified on the menu was Leblon (especially in bars where the vodka is likely to be Grey Goose and the gin Bombay Sapphire). It was not a brand that I was familiar with here in Brazil, and upon my return to Brazil my curiosity got the best of me and I did a bit of research on it. It turns out that Leblon (named after a chic neighborhood in Rio de Janeiro) is a relatively new brand which distills its product in the small city of Patos in the state of Minas Gerais. It also turns out that the CEO of Leblon is an American, Steve Luttmann, who has made it his own personal crusade to spread the good word about cachaça and the caipirinha around the world. Leblon's "Legalize Cachaça" campaign is classic 21st century marketing and seems to be doing what it's meant to do - increase consumer awareness and thereby increase sales.

Steve Luttman was recently interviewed by Brazilian gastronomic magazine Prazeres da Mesa. In the interview he detailed what he is attempting to do, and where he hopes to take the cachaça market outside Brazil. Here is a translation (mine) of that interview:

What is the image that most North Americans have of Brazil?
It's still considered an exotic place. Some still think, for example, that the capital of Brazil is Buenos Aires. But they know that Brazil has the most beautiful women and the best party in the world - carnaval.


And how are they reacting to cachaça?
One good point about Americans is that they like to try new things. Besides, the best-selling cocktail in the USA is the margarita, a [Mexican] classic that combines lime juice, tequila and Cointreau and which is very similar to the caipirinha. That's the key, in my opinion, to market innovation. In order to gain strength in the cocktail market, you've got to have a firm footing in familiarity.

What about Brazilians? Do you think they will accept having their national drink distilled by an American?
The problem is that the true Brazilian has a prejudice against cachaça, because he sees it as a low-quality product. A good cachaça can be as high-quality as a wine - it's the Brazilian "champagne." It's important that the consumer understands this. Our team is working round the clock to change this. We're now found in the most elegant hotels in São Paul and Rio de Janeiro and in restaurants such as those of Alex Atala, Claude Troisgros and Roberta Sudbreck plus the Fasano group.


The master-distiller of Leblon is Gilles Merlet, from France, and also responsible for other products such as Hennessy Cognac. Does he come to Brazil or work at distance?
Gilles spends three or four months in Brazil, at harvest time. Outside this period, we send samples to him almost daily so that he doesn't miss a single step in the production process. It's an honor, for us, to have him on the team. In the world market, Gilles is for distilled products what Michel Rolland is for wines.


In your opinion, what makes Leblon different from other cachaças?
Our product is a blended cachaça, resulting in a product with complex aromas and flavors.


Finally, does the average American know how to make a good caipirinha?
The traditional recipe for a "kuai-pur-een-ya" (as Americans tend to pronounce caipirinha) has been demonstrated [by Leblon] in videos and in our consumer marketing campaign. However, certain adaptations have been put into practice, too. Americans are always in a hurry, so they sometimes mix a caipirinha with boxed or bottled lime juice, or even lime soda! But the good bartenders use the traditional recipe, and are learning to experiment with exotic modifications such as strawberry with basil, or cucumber with jalapenos peppers and dates, for example.


Luttmann can prove his point about the continuing acceptance of Leblon in the international market merely by pointing to his company's sales growth. In their first year of business, 2005, Leblon produced 20,000 9-liter cases of cachaça. Last year that number was 100,000 cases. According to Luttmann, American consumer awareness for the caipirinha is currently about 30% and cachaça itself about 20%. He is intent on increasing those percentages significantly in the years to come.

Monday, March 7, 2011

RECIPE - Açaí with Coffee (Açaí com Café)

Want to make a high-energy drink even higher-energy? The Brazilian fruit, açaí, which comes from an Amazonian palm tree, was relatively unknown outside Brazil until recently, when its beneficial properties were noticed by nutrition and healthfood experts in North America and Europe and they began to extol its merits.

Normally, açaí is eaten in the form of frozen pulp blended into slushy consistency in a blender and served in a cup or bowl. As healthful and delicious as that is, inventive cooks in Brazil are looking at new ways to serve açaí and new combinations featuring this super-fruit. Consulting chef Elena Relvas recently published her recipe for a hot drink combining açaí and strong espresso coffee - a double-whammy energy boost that some Brazilian wags have taken to calling Healthfood Red Bull.

Frozen açaí pulp is relatively easy to find in healthfood stores these days, and so this drink is an easy one to make at home. Just be sure not to make it less than about 8 hours before you want to go to bed - you'll be counting sheep all night!
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RECIPE - Açaí with Coffee (Açaí com Café)
Makes 1 drink

1/3 cup (70 gr) frozen açaí pulp, thawed
2 Tbsp. heavy cream
1-3 tsp. granulated sugar, as desired
1 shot strong espresso coffee
granulated sugar and powdered cinnamon for rimming glass if desired
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If rimming glass, combine sugar and cinnamon (about 4 parts to 1) in a small plate or saucer. Dip the rim of serving glass or mug in water, then dip the wet glass in the cinnamon sugar. Allow to dry completely.

In a blender combine the açaí, the cream, the sugar and coffee and blend for about 15 seconds. Carefully open the blender, as hot liquids can splash. Fill the prepared cup with mixture and serve immediately.

Friday, February 18, 2011

Summer Day Cocktail - The Popsicle Caipirinha (Caipirinha com Picolé)

Put a popsicle in it. That seems to be the way to really cool down a caipirinha during the heat of the Brazilian summer - at least according to the very hip São Paulo bar Boteco São Bento, it is. The bar has taken to making the fruit- and liquor-based cocktail in large glasses, with fresh fruit crushed in the drink as is customary, and then plopping a popsicle of the same fruit flavor into the glass. The popsicle cools down the drink as it melts and instead of diluting it, as melting ice cubes do, the frozen treat keeps the fruit component of the drink strong and flavorful.

At the two branches of Boteco São Bento the popsicle caipirinha is made not with cachaça but instead with sake. Just like the original dry martini recipe from the early years of the 20th century eventually evolving into a multitude of drinks - all called martini because they were served in a classic martini glass - the recent trend in Brazil is to call any mixture of liquor and crushed fresh fruit in a glass a caipirinha (or some variation on that name). Personally, I think there's only one way to make a true martini or a true caipirinha - everything else that riffs on the theme should be called something else. So I have no problem with a vodka-based caipiroska or a caipirissima made with rum because the name is different. But if you want to make a caipirinha, with our without a popsicle in it, it has to have cachaça.

That linguistic rant out of the way, the idea of adding a popsicle to a fruit-based cocktail of any sort is a grand idea, and Flavors of Brazil applauds whoever at Boteco São Bento who came up with the idea. As their popsicles are anything but traditional with the use of sake, Boteco São Bento also alters the fresh fruit component of the drink when making popsicle caipirinhas. Two favorite versions at the bar are the Manga Quente (Hot Mango) which combines crushed fresh mangoes and key limes with a mango popsicle, and the Uva Itália (Italian Grape) combining fresh red grapes and lychees with a grape popsicle. Pictured to the right is their Manjericaba, made with jabuticaba and basil (manjericão) topped with a jabuticaba popsicle.

Brazilian artisanally-made popsicles are generally of high quality and great flavor and I look forward to doing some experimenting of my own with the formula. I'm already thinking that you could do a great take-off on the classic piña colada by making a cocktail of rum and fresh pineapple juice and then adding a coconut popsicle. Plus, I do intend to make a true popsicle caipirinha one of these days - with nothing but cachaça, fresh limes and a nice tart lime popsicle. I promise to report back on the results.

Sunday, December 26, 2010

RECIPE - For a Holiday Hangover - Maria Sangrenta, the Brazilian Bloody Mary

In parts of the world, notably the UK and members of the British Commonwealth, like Canada and Australia, today, December 26, is Boxing Day. For many many more countries, this day is nameless, but whether you call it Boxing Day or nothing at all, it's often a day to recuperate from the festive rigors of Christmas Eve and Christmas Day. Too many presents, too much food, too much drink, and too much celebrating - a universal after-effects of Christmas cheer.

One of the time-tested aids to recuperation from this excess is a cocktail made with vodka and some form of tomato-based juice. In the USA and the UK, it's normally called a Bloody Mary and consists of vodka and tomato juice spiced to taste with a squeeze of fresh lemon or lime, some Tabasco Sauce, Worcestershire Sauce and often horseradish. The Canadian cure-all, the Bloody Caesar, is quite similar but with the substitution of Clamato Juice for tomato juice.

Thoughts of these "hair-of-the-dog" drinks got me wondering what a Brazilian version might be and what it might be called. Tomato juice, although not commonly drunk in Brazil, is available in better supermarkets and gourmet shops (at exorbitantly high prices). Obviously, to make the drink truly Brazilian you'd have to shelve the vodka and reach for a bottle of cachaça. Spicing the drink would be quite straighforward, although you'd have to give it a good dose of hot sauce to make it Brazilian. And to name it, why not just translate Bloody Mary - it could be called a Maria Sangrenta. I thought I'd come up with something quite cool, and possibly quite delicious.

However, a quick online search quickly disabused me of any notion of being original. In fact, in the 2010 Brazilian Championship of Cachaça-based Cocktails sponsored by the ABB (Associação Brasileira de Bartenders), the vice-champion drink, concocted by bartender Jairo Alvin de Gama from the state of São Paulo, was none other than my own Maria Sagrenta. Oh well, as they say, there's nothing new under the sun. Sr. de Gama beat me to it. Had I been a bit faster on the draw, I could have been the vice-champion bartender of Brazil.

Sr. de Gama's drink recipe is a slight variation on the standard Bloody Mary. Here it is should you wish to give it a try - on Boxing Day or at any other time. I'm sure it's good for what ails ya.
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RECIPE - Maria Sangrenta
Makes 1 drink


1 1/2 oz. (5 cl) cachaça
1/2 oz. (2 cl) Cointreau
2 dashes Tabasco sauce (or to taste)
2 dashes Angostura bitters
tomato juice to fill

Put a few ice cubes in a tumbler or old-fashioned glass. Add the two liquors and the spices. Fill with tomato juice, and stir with a spoon to thoroughly blend.

Decorate with a slice of star fruit and a cherry tomato.

Monday, November 1, 2010

TASTE-TEST - Guaraná Jesus

Back in May, Guaraná Jesus, the iconic soft drink of the northeastern Brazilian state of Maranhão, was featured in this post on Flavors of Brazil. In its home territory, this locally-invented soft drink is reportedly more popular than either Coca-Cola or any of the national brands of Guaraná. Outside of Maranhão it is generally unobtainable unless it's been brought from there by a Guaraná Jesus-addict, or by someone who's suffering from homesickness for that remote state.

 In many ways Guaraná Jesus is like Vernor's Ginger Ale, which for most of its history was only distributed in its native Michigan and a few neighboring states, and which today still sells 80% of its volume in Michigan. You could say that Guaraná Jesus is to Maranhão what Vernor's is to Michigan, even more so.

The other day I went to a small shop that sells regionally produced food products here in Fortaleza. I was looking for some homestyle hot sauce as a birthday present for a friend. While perusing the shelves I spotted a bright pink-and-blue can of Guaraná Jesus. I'd never actually seen one, but I remembered the can from the photos I'd posted here earlier. I asked the clerk where it came from, and he told me that a friend of his had recently returned from Maranhão with a few cases of the drink, and that he was selling them (at a very nice price, I have to say).

I couldn't resist buying a can, as I'd never tasted the stuff myself - I'd only heard second-hand reports of what it tasted like. So, this morning, I decided to give Guaraná Jesus an official Flavors of Brazil taste-test. Here are the results:

Color: A truly shocking pink. It's a stronger color than I had been expecting based on the photos I'd seen. It's not a pale rose, it's a strong hot pink, verging on red in certain light.

Carbonization: The drink is very highly carbonated, with large CO2 bubbles in the glass. When poured, the drink doesn't develop a head, as Coca-Cola or other drinks sometimes do. The carbonization, to me, is similar to the way most lemon-lime soft drinks are carbonized.

Sweetness: Very intense. Like all Brazilian soft drinks, Guaraná Jesus is sweetened with cane sugar, not HFCS (high-fructose corn syrup). The label gives a calorie count for the 350 ml (12 oz) can as 170, which indicates a large quantity of sugar.

Flavor: Guaraná Jesus tastes nothing like the national brands of guaraná. The first flavor I picked up was a strong artificial-banana flavor, similar to the flavor of banana gum or banana popsicles. Next up, I detected some tutti-fruti (bubblegum flavor), and finally hints of spices - cinnamon and cloves. The flavor is complex, and the drink is highly flavored. 
Verdict: Interesting, but it wouldn't become a "beverage of your choice" for me.

I enjoyed drinking Guaraná Jesus, though for me I think it's a drink that I could only take in small quantities due to the combination of high sugar content and strong flavor. I'm sure that in larger quantities, it would quickly begin to cloy. I can't say it was a revelation for me, or that I'd buy more at premium price. Probably, since I wasn't born and raised in Maranhão, what I didn't detect in my taste test was nostalgia, and that's the ingredient that keeps the mystique of Guaraná Jesus alive.

Thursday, October 14, 2010

RECIPE - Aluá

Aluá is a homemade fermented (and therefore slightly alcoholic) drink that has a long history in Brazil. You can read more about it here. It is particularly popular in the north and the northeast of the country and it has many different variations - different recipes with different ingredients. What all forms of aluá do have in common is that they are naturally fermented for a short time only, using either fruit or grain as the basis for fermentation, and that they are served without further processing, such as filtering, distilling or aging.

Here are two recipes for aluá - one made with pineapple peelings and one with dried corn and ginger. I've always thought it was a shame to throw away just a large portion of a fresh pineapple, so I'm really looking forward to making the first recipe next time a buy a pineapple. I will duly report on the results. If you make aluá from one of these recipes and enjoy it, try it another time with a different grain, or a different fruit. These recipes are more guidelines than instructions.

In Brazil, the normal time to allow for fermentation to occur is one day. Fermentation occurs rapidly in the tropical heat of this country, so if you live in a cooler climate it may take longer for the fermentation process. Remember, however, that aluá is meant to be only slightly alcoholic, so don't let it ferment too long!  Make it, let it ferment, cool it in the refrigerator, and enjoy...

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RECIPE - Pineapple Aluá (Aluá de Abacaxi)

1 medium pineapple
2 quarts (liters) fresh water
brown sugar (optional)
cloves to taste
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Cut the pineapple in quarters, and remove the flesh, reserving it for another use. Cut the peelings into coarse slices. Put the peelings in a large glass or ceramic jar, and cover with the 2 quarts of water. Place a dry clean dish-towel over the jar, and leave to ferment for a minimum of 24 hours. The longer it is left, the higher the percentage of alcohol will be. Sample after 24 hours, and continue fermentation if desired, checking frequently. When fermented to taste, drain through a sieve into another jar, discarding the peelings. Add sugar if desired and cloves. Place in refrigerator to stop fermentation and serve cold or over ice.



RECIPE - Red Corn and Ginger Aluá (Aluá de Milho Vermelho)

1 pound (450 gr.) dried red corn kernels, soaked overnight (can substitute yellow or white corn)
1 piece ginger root, 3 inches (5 cm) long, peeled and grated
2 cups brown sugar
2 quarts (liters) fresh water
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In a food processor, in batches, process the corn and ginger together. Put the corn, ginger and sugar in a large glass or ceramic jar, and cover with the 2 quarts of water. Place a dry clean dish-towel over the jar, and leave to ferment for a minimum of 24 hours. The longer it is left, the higher the percentage of alcohol will be. Sample after 24 hours, and continue fermentation if desired, checking frequently. When fermented to taste, drain through a sieve lined with cheesecloth into another jar, then discard the corn. Place in refrigerator to stop fermentation and serve cold or over ice.

Wednesday, October 13, 2010

Aluá - Brazil's Traditional Homemade Moonshine

To call aluá "moonshine", as Flavors of Brazil has done in the title of this article, is to do it an injustice, as moonshine is normally of high alcoholic and of low gastronomic value - a vehicle for getting drunk, not a fresh and refreshing drink with a bit of sparkle due to fermentation. But by comparing the Brazilian drink aluá to the white-lightning that is moonshine, the similarities between these two beverages are highlighted - their antiquity, their homemade character, their regionality, and the grand variety of ingredients that can be fermented to create the drink.

The history of aluá in Brazil is long, but it is dim and unsettled. Some authorities say that the technique of fermenting grains or fruits mixed with water and sugar came to Brazil with the Portuguese and that they in turn learned it from the Moors. For these folks, the word aluá derived from the Arabic word "heluon" meaning "sweet." Other food historians think that it was the slaves from Africa that brought aluá to Brazil, and that the name comes from an African tongue. Still others think that indigenous peoples of the Americas were making aluá long before either the Portuguese or the African arrived.
Freed slaves selling aluá - 19th cent.

In any case, aluá has been a popular drink for centuries and remains so today, particularly in the North and Northeast of Brazil. In the semi-arid interior of the Northeast, the sertão, the drink is particularly associated with the Festas Juninas, the cycle of festivals that occurs in the month of June. People make a supply of aluá to serve to the steady stream of visitors to their homes during the festivals, and it is shared by dancers and spectators at quadrilhas, which are folk-dancing exhibitions and contests. In the state of Minas Gerais, tradition forbids the sale of aluá. It must be given or shared in a spirit of conviviality. Because it's alcoholic content is quite low, normally around 3%, aluá can lighten and animate the spirit without causing the drinker to exhibit any of the negative signs of drunkenness.

In the state of Bahia, aluá is associated with the ceremonies and rituals of candomblé, the Afro-Brazilian religion of the region. There, it is traditionally served in enormous jars, and offered to the twin divinities Ibeji (although consumed by the celebrants).

The basic concept of aluá is to create a mixture of either fruit or grain plus water, then let it ferment naturally for a short time before drinking. Normally it only takes about a day for the fermentation process to occur naturally in the heat of Brazil, so the drink is most often made the day before it is to be served. In cooler climates, fermentation will naturally take a bit longer. Unless the drink is refrigerated, however, it will continue to ferment and increase in alcoholic content, so it is best drunk when it is still at an early stage in the fermentation process - otherwise, it can become unpleasant and dangerously high in alcohol.

In the next post on Flavors of Brazil, I'll provide two recipes for aluá; one made with fruit and one with grains.

Tuesday, October 12, 2010

Guaraná Pureza - A "Micro-Brewed" Soft Drink

In previous posts Flavors of Brazil has focused its eye and its palate on a Brazilian soft-drink called guaraná. Almost unknown outside Brazil outside the immigrant communities of the Brazilian diaspora, guaraná is hugely popular within the country. The market for this drink, which takes its name from and is flavored by a fruit from the Amazonian rain forest, is dominated on the national scene by two major brands - Antartica, owned by the world's largest brewing company, Anheuser-Busch InBev, and Kuat, owned by Coca-Cola Brasil.

Along side these two giants exist regional brands of guaraná, which are often extremely popular within their own geographical territory, but which are unknown elsewhere in the country. Probably the most popular of these regional brands is Guaraná Jesus, from the state of Maranhão, which was the subject of this article on Flavors of Brazil. It, of course, is dwarfed even in its home state by the two major brands.

Interestingly, I have recently discovered, thanks to an article in the most recent edition of Gula, a Brazilian culinary magazine, that there is a brewery in the southern state of Santa Catarina which is so small that it makes Guaraná Jesus seem like a multinational producer. It's continued existence and its continued success after 105 years of production show the power that a local brand can have within a limited territory, and makes a heartwarming story in the way that a product from a consortium with the unwieldy name of Anheuser-Busch InBev could never have.

This drink is aptly called Guaraná Pureza, which translates into English as Purity Guaraná. The drink was developed by brewer Alfredo Sell in the small German-immigrant village of Rancho Queimado, Santa Catarina, in 1905, and has been manufactured there, and only there, ever since. In fact, the water used in making this drink still comes exclusively from a well on Sell family property. Rancho Queimado is located 60 km. (35 miles) from the capital of Santa Catarina, Florianópolis, and that city constitutes almost 100% of Guaraná Pureza's market. The company is currently owned by the fourth-generation of the Sell family, and they have resisted various offers to sell the company. Current production of Purity Guaraná is 300,000 liters per month, compared to the 66 million liters of Guaraná Antartica that are produced in the same time frame.

In an age of logos created with the help of focus groups, market-saturating ads and commercials, sales promotions and imperative social media presence, Guaraná Pureza chugs along as it always has done, resisting change and "modernization." The logo and the label that the company uses today has not changed in 105 years, and the company does NO marketing, advertising or promotion. None. The reason? According to Ricardo Sell, the current general-manager, Guaraná Pureza does no advertising because, "We don't have to. Without exaggerating, we can speak of generations that grew up drinking [Guaraná Pureza] and it's become established as a family custom. Those who like it only drink Guaraná Pureza, even though it's a bit more expensive than other guaranás." I, for one, love the fact that a company that has never "updated"  it's product, never marketed it, and even charges more for it than the brand-leaders do, can still find a niche in the marketplace and successfully exploit it. I say "Bravo, Guaraná Pureza!"

Sunday, October 3, 2010

Brazil's Only "Dry Day"

Moving from Canada to Brazil, one of the biggest cultural differences I noticed between the two countries was the cultural and legal attitude toward the sale and consumption of alcoholic beverages. Canada, though it has changed tremendously in the past 20 years, is still working its way out of the traditions of temperance and tolerance. Though it's no longer the case, when I first moved to Canada the only place to buy any alcohol was in a government liquor store, where all the stock was out of sight and you had to know what you wanted and order it from a non-smiling, bored government liquor store clerk. And every act involved in drinking, in public or private, seemed to be regulated - from the day of the week and time of day, to the size of the serving and even your body position (you had to be seated at all times while drinking).

Brazil, has always had a very different, and much more relaxed attitude to alcoholic beverages, probably a heritage of their Latin colonizers the Portuguese. There is a minimum age for drinking alcohol, 16, but other than there there are very few rules. Anyone can sell alcoholic drinks, anywhere, and at any time of day or night. If the little popcorn vendor on a street corner wants to sell beer, he or she can. Supermarkets which are open 24 hours don't have to cut off sales at a certain time. Any almost every bar in the country stays open until the last customer heads out the door - and is open when the first early-bird wants to wet his morning whistle.

Except today, October 03. From midnight last night until midnight tonight there is total prohibition. That means no sales in bars, restaurants, supermarkets, liquor stores, anywhere. The reason? It's because today is a national election, including elections for president, governors, senators, and federal deputies.

All polls indicate that Brazil is poised to elect its first female president - Dilma Rousseff (pronouced Jilma Hoosseffee in Portuguese). There is some question whether she will be elected today, or whether she will have to enter a run-off election in a few weeks, but few doubt that she will be Brazil's next president. She is the chosen candidate of outgoing president, Luiz Inácio da Silva, better known all around the world as Lula. Having completed two terms he is ineligable to run again, but he is so popular (80% national popularity ratings after 8 years in office!) that if he endorsed his pet dog, the animal would probably win. According to England's The Independent and today's New York Times, if Dilma becomes president, she will become the most powerful woman in the world. She's been in politics a long time, and was an underground guerrilla who suffered imprisonment and torture under the military dictatorship of the 60s and 70s. She has been Lula's right hand for the past four years, during most of which time she was his heir apparent. In order to win today, she must win 50% of the total vote nationally. If she wins less, she must then enter a run-off with the second-leading vote earner, likely the distinctly uncharismatic José Serra, the leading conservative candidate and formerly the governor of São Paulo state.

UPDATE: The results are in from yesterday's voting, and Dilma did less well than expected. She still was the leading vote-winner, but got only about 47% of the total votes, so Brazil will go to the polls again (and have another "dry day"!) on October 31.

So if the election results come in early tonight, supporters and candidates themselves will (theoretically) have to keep the champagne on ice until the chimes of midnight begin to toll. Being Brazil, however, I suspect that those charged with enforcing the 24-hour prohibition that the country is enduring, will look the other way.